The incredibly light school backpacks from Frii of Norway® are based on knowledge and expertise from years of experience. General manager Roy Kjøstvedt has been developing high-quality school backpacks for over 20 years. He knows the criteria for good carrying comfort and lasting quality in a backpack.

With a passion for making the best possible school backpacks, the brand “Frii of Norway®” was developed in collaboration with the designers Vibeke Sagen Dale and Cecilie Kyllingstad.

As parents themselves, Vibeke, Cecilie, and Roy know what parents value when choosing products for their children. They all agreed that the backpacks already on the market were very heavy for small backs, so they set out to tackle the challenge of developing a lighter school backpack. The backpack also needed to incorporate important criteria like quality and good functionality, as well as a fresh and appealing design. The cheerful illustrations are created by Ingunn Dybendal.