Merit is a Japanese haircare brand from Kao since 1970 and is specifically developed to cleanse the hair gently and prevent scalp dandruff and itchiness. Their products are gender-neutral and are kind to all generations, which means their shampoos and hair conditioners can cater to almost any type of scalp or hair. From shampoos to hair conditioners, you can expect a well-timed hair formulation from Merit’s products.